The Merrickville Arts Guild (MAG) is pleased to present “The Business of Art” with Bob Shackles. Several MAG artists over the past couple of years have asked the Guild to provide information on how to better improve their business approach to the promotion and sale of their art. so this end, we have engaged Bob Shackles, a Brockville based artist and successful businessperson to provide a special information session on this important topic.
Where: Merrickville Legion
When: May 16th, 2024 at 7:00 PM; Doors open at 6:30 PM
Areas to be discussed:
- The Visual Artist Income Potential
- Source: The Canada Council for the Arts, the Department of Canadian Heritage, and the Ontario Arts Council
- Selling art, selling art services: teaching, consulting, working in an art related field
- Dollars Spent in Canada on Visual Arts: paintings, services, and materials?
- Source: the Ontario Arts Council
- Regional Disposable Family Income Distribution by Age
- Source: The City of Brockville Census and Demographic Studies Disposable income
- The Client Aesthetic: Does your style match the client’s living room?
- Colour Research DuPont Marketing Studies on Consumer Choices
- Treating your art as a business:
- Clear definition of market, product(s), competitive strength/weaknesses, and route(s) to market
- Five Year Business Plan: goals, objectives, critical path dates, strategies, and tactics
- Income and Expense Future Financial History
- Networking: regionally, nationally
- Social media: who follows you now? Clients or competitors
Check our group Facebook page for any last-minute adjustments.
This event is FREE for current MAG Members and Friends of MAG. A small fee of $5.00 will be charged at the door for non-members.
